Our roots.
Ever found yourself browsing outdoor gear stores to dive into some outdoor adventures, or glancing at your favorite street brand to up your style? That was us, a couple of brothers eyeing all the big brands, but only a few peaked our interest for a specific reason. We noticed that there were certain brands named after geographical regions or landmarks from specific countries. This made us think of where our roots come from. MEXICO. We started thinking of all the geography, adventure, art, and culture that Mexico offers. We thought, why isn’t there a major brand that shows off Mexico’s geography and culture?
'Ni de aquí ni de allá.'
Born in the US to immigrant parents, we first lived in an area surrounded by our culture, language, and familiar faces. Or in other words, people who looked like us. Later on, we moved to a different state in the US with low cultural representation which led to a gradual loss of native language, traditions, and even identity. Struggling with feelings of inadequacy and cultural disconnection, we often felt cut off, caught between two worlds - 'ni de aquí ni de allá.' This left us longing to reconnect with our identity and roots.
Challenging the Narrative.
Now, as adults, we’re proud to have reclaimed our roots, relearning our native language, and embracing our cultural heritage. Surprisingly, even though it was later in life, we discovered the breathtaking beauty of Mexico, opposite to the negative depictions made in the world. Tired of the false portrayal of Mexico, focused only on tourist hotspots and safety warnings, we're going to challenge this narrative.
Descubre isn’t just another outdoor street brand trying to make money. It’s a movement with a purpose. Our mission is to reshape perceptions and dismantle stereotypes about countries and their people.
A journey within oneself.
No more glorifying exclusive resorts, perpetuating negativity, or only talking about tacos (although we don’t mind talking only about tacos!). While we celebrate Mexico's mesmerizing landscapes, vibrant culture, and style, our aim is to inspire self-discovery and exploration. And hey, while we're passionate about showcasing Mexico, it’s not the only country in Latino America. Eventually, we’ll help you to discover more. Adventure isn't just a destination, it's a journey within oneself.